Pharma Can Fill This Order

It is no secret that physicians worldwide have demanding schedules round the clock. They often have limited time since they have to first see their patients who come to their offices, make rounds in hospitals and stay abreast of medical information that makes them competent. Of course, there are many other tasks to accomplish for this complicated role in medicine.

This leaves little room for digital communication with their patients who need to know more about their illness or medication. Not only is this a patient need, it has become a craving for patients throughout the world. A recent study conducted by MedTera revealed that 95% of patients require more comprehensive information to manage their disease, learn about their illness or manage their medication. New studies are underway to determine useful tools to help patients. In the meantime, this is an opportunity for pharma to fill the void by providing valuable information particularly for the global patient who has additional needs related to language and culture.

All patients have unique concerns about their individual health. If they are not managing their disease or learning about an illness, they are working on prevention efforts such as altering their lifestyle and learning how to live a more healthy life. The global patient profile is a patient that speaks another language and requires information in a culturally sensitive manner so that it makes sense, is useful and makes an impact right away. Yes, one has to take time to figure out effective means of communication with the global patient. Pharma already has a strong knowledge base about comprehensive health information to meet the global patients’ needs. Furthermore, they have the resources at their fingertips to translate materials in a culturally appropriate way. If patients are hungry for more, who says that pharma cannot fill this order?

(MUR)